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To align innovation and transformation efforts and make sure everyone was working toward a common vision, the teams established "Golden Threads. " These were aspirational visions of user experiences that threaded through every aspect of the project. By tracking delivery status and timing, the app can alert employees to delays and therefore reduce downtime and waiting. Talk to an IBM Garage expert. Once validated with a working minimum viable product (MVP), the transformation squads would use scaled agile practices to quickly build, test and deploy the solution that best met users' needs. The e-commerce platform helps customers simplify their ordering and delivery process while providing them with more expansive product offerings. They learned how employees were truly using the tools and documented pain points that the new technology would need to solve. In part, the process is complex because of the sheer volume of business that Frito-Lay operates. Kevin Buehler, the company's Senior Director, Snacks to You, says: "It's not like there's a start and stop to this transformation. A Frito-Lay DTC site where "consumers can choose from more than 100 of their favorite Frito-Lay products from a variety of iconic brands like Lay's, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. It's not like there's a start and stop to this transformation. The app is fully integrated with Frito-Lay's proprietary snacking insight AI engine, which means that it can use data-driven insights to make ordering suggestions based on seasonal preferences, regional trends and current events such as the Super Bowl.
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Moreover, consumers are increasingly demanding a mix of their old favorites intermingled with new, unique flavors. Frito-Lay offers a variety of pieces to best suit your needs and drive sales. Last month, the multinational snack and beverage giant reported an earnings bump of 10%, in part because snack lovers loaded up on Pepsi and Frito-Lay products as they were preparing to hunker down for the long haul. Snacks to You is an advanced e-commerce solution, and Sales Hub streamlines frontline-employee delivery routes and provides drivers and managers with an efficient mobile app to improve performance and visibility. Long-time favorites never fail to delight! Long before hungry consumers rip into a bag of chips, an intricate process unfolds. An agile culture feeds Frito-Lay's future. Your client / account manager will be in touch shortly to assist in providing more information.
Salesforce Field Service Lightning ensures routes are appropriately serviced and creates a fluid communication channel between the frontline and dispatch, giving drivers and merchandisers the ability to quickly adapt and redirect resources when issues arise. Snacks to You has 30, 000 active customers and is growing, with the platform being utilized to flex and adapt to shifts in demand. The IBM Garage approach to digital transformation at Frito-Lay was successful because of the synergy between the two IBM Garage tracks: innovation and transformation. Working from this backlog of experiences, the innovation team would come up with ideas to solve the problem, bound by no restrictions, seeking the best technology for the need. Many consumers who have discovered the convenience of online grocery shopping during the pandemic will presumably keep shopping online even when it's over. Frito-Lay's permissible snacking portfolio gives you the great taste you've come to love with Frito-Lay snacks and choices you can feel good about.
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E-commerce solution has. To optimize productivity across its systems and better service retailers of all sizes, Frito-Lay worked to centralize and modernize its tools with Salesforce. IBM Garage has helped fuel Frito-Lay's transformation with meaningful innovation. Based in Plano, Texas, Frito-Lay External Link is a US subsidiary of PepsiCo Americas Foods and one of the largest manufacturers and marketers of snack foods. Innovation fuels transformation. Getting the right product to the right place at the right time is a formidable job. Explore Frito-Lay's portfolio of salty snacks and get in-touch to take your assortment to the next level. Built on the Salesforce Commerce Cloud, Snacks to You allows smaller businesses such as bodegas and food trucks to order Frito-Lay snacks online.
On an average day, Sam climbs into his delivery truck hours before sunrise and drives near and far to deliver, merchandise and sell snacks to large format retailers, convenience stores and neighborhood bodegas. The platform can also predict when retailers' inventory is low and recommend curated assortments. Sales Hub has been such a success that Frito-Lay is working with IBM to transfer its electronic handheld device functions — ordering, invoicing and warehouse management — into the app. With innovation built into its fabric, Frito-Lay is committed to constantly evolving its business to delight consumers. Lay's Classic potato chips are simple yet delicious, with only three ingredients: potatoes, oil and salt.
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All things considered, the early days of the COVID-19 pandemic were relatively kind to PepsiCo. Retailers experience fewer out-of-stock scenarios and expensive rush shipments, and they are able to choose new products to feature in their stores. Geotagging automatically checks delivery drivers in and out of stores and can calculate mileage and recommend more efficient delivery routes. How a snack empire stays fresh. Frontline sales employees service.
Now, as lockdowns stretch into their third month for many Americans—and consumer habits signal what could be a permanent shift toward online shopping—PepsiCo wants in on the act. Its brand portfolio includes Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips. These tracks created the framework for researching and testing solutions across the business when solving for pain points from either the employee or customer perspective. The team ranked and mapped every pain point to ensure that the transformation backlog was prioritized based on user and business value. Frito-Lay has annual revenues of approximately USD 18 billion and employs roughly 69, 000 people. IBM Garage is built for moving faster, working smarter and innovating in a way that lets you disrupt disruption. We'll let you be the judge.
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About Frito-Lay North America. Sales Hub, powered by Salesforce Service Cloud, unites the back office with the frontline, providing a seamless mobile experience for employees. IBM designers participated in immersive ride-alongs with Frito-Lay's frontline employees (like Sam) and spent time interviewing managers and shadowing merchandisers. But the company withdrew its guidance for 2020, conceding that the coronavirus crisis and its economic fallout will create marketplace disruptions that will be impossible to predict. To ensure user adoption, the company engaged the user-focused experts from IBM® Consulting and IBM's Salesforce practice, to expand its e-commerce strategy and create a new solution to streamline frontline employees' workflows. Sales Hub provides Frito-Lay with real-time visibility into key operational and stocking metrics to drive field productivity and scheduling efficiencies. Frito-Lay wanted a set of mobile-responsive tools for its employees and customers to engage with that would reflect this simplicity. A dashboard shows historical data, predictive analytics and even a "snack score" that indicates how likely customers are to love a product. Frito-Lay is now positioned to fully function in a virtual environment and quickly adapt to challenges that arise. Managers and employees can also access timesheets, make vacation requests and provide in-the-moment schedule adjustments.
Whether you're looking to learn more about a long-time favorite or interested in trying something new, Frito-Lay has just the snack for you and your customers. The result was a beautiful user experience with clean architecture behind it. Annually, Frito-Lay uses enough potatoes, if stacked end to end, to reach the moon and back. These favorites can joyfully serve your customers for any snacking or meal occasion. Choosing to lead with a human-focused design approach, the IBM Garage™, team conducted nearly 1, 500 hours of user research and created roughly 40 personas. Retail stores weekly. Taking it a step further, the team of experts across IBM Garage and IBM iX® was able to calculate the financial impact of solving each pain point. The results are in – healthier snack options are projected to mature into a $13B market by 2023. Here are the details: -: A meal-kit kind of site where "consumers can order specialized bundles containing PepsiCo's top-selling products from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as 'Rise & Shine, ' 'Snacking, ' and 'Workout & Recovery.
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Frito-Lay and IBM co-created two solutions built on the Salesforce platform. With four of the top better-for-you brands in the market, Frito-Lay is here to help you grow incremental sales. Whether or not the world really needs faster access to chips and dips while they're stuck at home with nothing to do is a separate discussion. The enterprise has 69, 000 employees, of which 25, 000 are frontline sales employees like Sam who service more than 300, 000 retail stores weekly to replenish inventory, arrange displays and rotate stock to ensure freshness. The move makes sense for PepsiCo, especially when you consider the real possibility that Americans' buying patterns could be changing forever. Working virtually, the teams have kept the same routines, stand-up times and release schedules. Frito-Lay's transformation is just beginning. Make sure you have the right equipment to make your displays come to life!
The mobile app also provides helpful stocking instructions and planograms so that employees can make real-time adjustments to product inventory. They offer products in a variety of flavors and sizes to meet your specific needs. Sam is a frontline sales rep for Frito-Lay North America, the USD 18 billion convenient foods division of PepsiCo, Inc, known for iconic brands such as Cheetos, Doritos and Lay's potato chips. We're on this journey and will continue as we evolve with our workforce.
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Thank you for your interest in learning more about Frito-Lay Display Products + Salty Snacks. Frito-Lay's brands create smiles with every bite. Customers and growing. To maintain its momentum and commitment to innovation, Frito-Lay has expanded the IBM Garage Methodology across the Frito-Lay organization. Salty Snacks outperform, and with the right assortment and equipment, you can grow sales by 50%+!
Modernized tools make for better experiences. Insight into each pain point's ROI informed Frito-Lay's decision about how to prioritize development. PepsiCo says most items purchased on its new websites should arrive within two business days.
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